About
I’m Himanshu, a passionate app
and visual designer, driven by the
desire to create beautiful and
impactful products.
I’ve been learning and practicing design for the last 5 years now. It’s been a great journey filled with challenging projects, incredible people and loads of learning. I still seek new challenges everyday. It’s great way to be in the flow.
At Fi, India's leading neobank, over the last two years I’ve scaled AskFi to a 10x growth and built engagement with our financial analysers and Fi Minutes with over 100K monthly users — the highest across the app. I led the launch of our secured loans product and the comprehensive revamp of our loan offering, now featuring three distinct sub-products. I also launched Plans on Fi which helped improve the average user balance by 27% for a user base of over 3 million.
My last design stint was with Airtel, India’s largest telco. I worked for their music streaming service—Wynk Music. I've built products from 0 to 1, scaled an existing product to Rs. 30+ million revenue and oversaw day-to-day design work. I've designed new features in the app for a massive scale of 65+ million user base. I also got to setup processes, design system and toolset for the organisation.
In the past, I interned at one of India’s leading design studios—Studio ABD, as an industrial designer.
I’m currently living in the gardent city of India — Bangalore. I enjoy running and cycling here and exploring dosa joints across the city. And I've managed to discover more than 30 till now.
Interests
Cars
Technology
Industrial Design
Formula 1
Photography
Running
Cycling
Reading
Work Experience
Senior Product Designer
Fi — All in one finance app • Feb 2022 – Present
Scaled AskFi, a finance search engine, to 10x growth with 35K weekly users.
Improved retention from 27% to 65% in a year
DemystiFi — Finance analyser
Drove engagement with Fi Minutes, a story based finance recap with 100K monthly users.
Designed multiple analysers to help users review their financial habits.
Helped reach a MAU of ~300K for the feature
Designed the entire Plans experience to help increase savings account balance.
Refined the way how people add funds to drive 30x jump in how much money people add on the app.
Improved retention to 70% and average balance by 27% across a 3 million+ user base.
Loans
Lead and revamped the entire loans product to now host three different sub-products.
Designed loan against Mutual Funds in record time to help disburse loans worth ₹10crores in 2 months.
Improved attach rate by 20% by refining the application journey
Senior Product Designer
Airtel — Wynk Music • Oct 2019 – Sept 2021
Wynk Music
Designed Hellotunes, Podcast, user on-boarding and dark mode.
Hellotunes generated Rs. 30+ million in revenue
New onboarding improved user sign-up by 7%
Wynk Stage
Lead the conceptualisation, branding and design of the MVP.
Also designed the desktop version of the product
Successfully hosted over 50+ virtual concerts
Finalist at the 2020 Mobile Growth Awards
Design Ops
Migrated 12+ teams to Figma for remote work and better collaboration.
Setup ways of working for Figma and helped onboard PMs, developers and other teams on the platform.
Design System
Designed Wynk’s first design system—Harmony.
Deployed the libraries across teams for consistent work across teams and at scale.
Independent Visual Designer
Freelance • July 2019 – Dec 2019
Designed brand identities for banks, fitness trainers, NGOs and universities across North-East.
Education
Indian Institute of Technology Guwahati
Masters in Design (M.Des.) • July 2017– May 2019
Co-lead the brannding for the the department’s annual design show, Ishanya ‘19.
Manipal Institute of Technology Guwahati
Bachelor of Technology (B.Tech.) • July 2017 – May 2019
Key Skills
Digital Products
User Journeys
Flows
Wireframes
Interface Design
Prototyping
Testing
Branding
Identity Design
Visual Design
Brand Strategy
Consulting
DesignOps
Design System
Documentation
Toolsets
Design Processes
Photography
3D Modelling
Rendering
